Regarding Compliance with Gmail's Email Sender Guidelines: "Make it easy to unsubscribe"

In accordance with Gmail's “Make it easy to unsubscribe” email sender guidelines, we are implementing the following two measures effective May 30, 2024.

For emails sent from the "PORTERS bulk email sending feature" and "emails sent from PORTERS MA", we will display an "unsubscribe link" when sending to Gmail accounts.

 

• When unsubscribing from the above "unsubscribe link", we will send a "notification email informing of the unsubscription".

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After receiving the "notification email informing of the unsubscription", we recommend that you promptly proceed to exclude the unsubscribed email from future mailings to avoid accidentally sending to the same email address again.

* The unsubscribe link will not appear in the PORTERS send individual emails function.

* If you have Office365 integration in your email settings, the [Unsubscribe] link will not be displayed even if you receive the email through your Gmail account. This is because the List-Unsubscribe header cannot be added and sent for the following two reasons.
 - List-Unsubscribe is not in the RFC for "Internet Message Headers" in user: sendMail - Microsoft Graph v1.0 | Microsoft Learn.

 - As described in Message Resource Types - Microsoft Graph v1.0 | Microsoft Learn, the "Custom Internet Message Header" must start with "X-".

Translated with DeepL.com (free version)

 

Below, we will guide you through an example of the procedure to exclude from the mailing list, separately for "emails sent from the PORTERS bulk email sending feature" and "emails sent from PORTERS MA".

 

In the case of "emails sent from the PORTERS bulk email sending feature"

Sender: PORTERS syste "no-reply-admin@porterscloud.com" will send you a "notification email informing of the unsubscription". ( If you have Gmail integration in your email settings, the sender will be the email address of the user who sent the batch email. )

The email address entered in the TO of the email for which the unsubscribe link was clicked is displayed in the body of the e-mail.

 

You can search for the corresponding email address in PORTERS and, for example, update the data of the "Newsletter distribution: Yes/No" item of the job seeker or person in charge with that email address to "No". This way, you can mark it to exclude from the mailing list to avoid sending accidentally in the future.

※ For how to create a selection type item, please refer to here.

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In the case of "emails sent from PORTERS MA"

Sender: PORTERS MA "noreply@pma.porterscloud.com" will send you a "notification email informing of the unsubscription".

The URL of the corresponding record that unsubscribed is displayed in the body of the e-mail.

 

For example, by updating the data of the "Newsletter distribution: Yes/No" item to "No", you can mark it to exclude from the mailing list to avoid sending accidentally in the future.

※ For how to create a selection type item, please refer to here.

image_subscribe_e_04.PNG

 

About the "unsubscribe link"

■ If a person who received an email sent from the bulk email sending feature via CC or BCC clicks the "unsubscribe link"

We cannot determine who clicked the "unsubscribe link" on the system.
Therefore, even if a person who received the email via CC or BCC clicks the "unsubscribe link", the same notification email will be received as if the person who received it in TO clicked it.

If you set your own email address to CC/BCC, please be careful not to unsubscribe accidentally.

 

■ About cases where the "unsubscribe link" is not displayed

Whether to display the "unsubscribe link" or not is determined by Gmail.

Although the exact conditions are not specified at this time, it appears that it may not be displayed if the sender's reputation is not high.

 

However, even if the "unsubscribe link" is not displayed, you can check whether it is implemented from the header information of the received email.

① Click on the [︙] at the top right of the received email, and then click on [Show message source].

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② If the following display is in the message source, the unsubscribe link is reflected.
image_subscribe_n_04.PNG
image_subscribe_n_05.PNG

 

 

About other updates to the "sender guidelines"

For other responses to the update of Gmail's sender guidelines, please also refer to the following page.

About Gmail's "Sender Guidelines" update (from February 2024)

 

About future feature updates

Regarding unsubscription, we are considering the following features in the future. (The implementation timing is undecided.)

 

• Addition of control to automatically prevent sending to unsubscribed email addresses

• Addition of a feature that allows sending even in a state of automatic control in case of emergency

• Addition of a state where automatic control can be released

• Addition of a state where data update response to records that have been prohibited from distribution can be smoothly done

 

Frequently Asked Questions

Can I send a bulk email without the unsubscribe link?

The unsubscribe link is attached to all bulk emails.
Gmail does not disclose how it determines whether an email is a marketing email or not, so there is a possibility that Gmail automatically determines it to not comply with the guidelines when sent without the unsubscribe link. As such, the unsubscribe link will be added to all bulk emails.

 

When the unsubscribe link is clicked, can it be automatically excluded from the sending target?

We are considering a feature that automatically prevents sending to the email address that clicked the unsubscribe link, but the implementation timing is undecided.

 

What is the screen transition when clicking on the unsubscribe link?

The unsubscribe link applies Gmail's List-Unsubscribe and List-Unsubscribe-Post header.
The screen transitions as shown below.
* This image is displayed on a PC browser. It may be displayed with different wording in Gmail apps for smartphones and other devices.
* Please note that Gmail may change the display specifications in the future.


(1) Click [Unsubscribe] at the top of the e-mail.
image_unsubscribe_e_10.PNG

(2) Click [Unregister] on the pop-up window.
image_unsubscribe_e_11.PNG

(3) When completed, a completion message appears in the lower left corner.

image_unsubscribe_e_12.PNG

 

 

Is it possible to change the display of the unsubscribe link or the wording of the unsubscribe screen?

This is a specification on the Gmail side and cannot be changed.

 

What is the sender (from) email address for the unsubscription notification email?

◆Bulk mail of PORTERS
  Sender: PORTERS system
  Sender's e-mail address: no-reply-admin@porterscloud.com

  However, if Gmail integration is enabled in the mail settings, the sender will be the email address of the Gmail account with which the user who sent the batch email is linked.
 Even if you change the “from” field, the sender will be the email address that is linked to Gmail in your email settings.

 

◆PORTERS MA Sending mail

  From: PORTERS MA
  Sender's e-mail address: noreply@pma.porterscloud.com

 

I received a notification email, but the email address listed in "Unsubscribe link pressed email TO address:" is not "@gmail.com".

The following possibilities are considered.

  1. The domain is not "@gmail.com", but Gmail is used to receive emails.
  2. The recipient's email system is also designed to display the unsubscribe link by the following header.
     List-Unsubscribe-Post
        List-Unsubscribe

    * The above headers are presented according to Google's guidelines.
    https://support.google.com/a/answer/81126?hl=en&visit_id=638500320755062893-1528055065&rd=1#subscriptions

 

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