Last update of this article: January 23, 2024
Google has updated its "Email Sender Guidelines".
It has been announced that new sender requirements for delivering emails to Gmail will be applied from February 1, 2024, and they are expected to be gradually implemented by June 2024.
Regarding the function involved in this matter (email sending), we will inform you based on the content listed in the Gmail Help as of January 17, 2024, about the response status of PORTERS and matters you should be aware of.
- Gmail Help: Email Sender Guidelines
https://support.google.com/mail/answer/81126
Please understand that our company is also trying to interpret the meaning and interpretation of the contents of Gmail Help, and we are unable to provide support for this. We appreciate your understanding and cooperation.
Overview
The following content is extracted from the aforementioned Gmail Help and annotated.
- From February 2024, Gmail will require senders (bulk senders) who send more than 5,000 emails per day to a Gmail account to:
【1】Authenticate the sent email,
【2】Avoid sending unsolicited or spam emails,
【3】Make it easy for recipients to unsubscribe from email distribution.
For criteria to be judged as a bulk sender, please check here.
◇Google Workspace Administrator Help -> What is a bulk sender
https://support.google.com/a/answer/14229414#zippy=%2C一括送信者とは - By complying with the guidelines, emails will be properly sent and delivered to personal Gmail accounts. A personal Gmail account refers to an account ending in @gmail.com or @googlemail.com.
- By complying with the guidelines, emails will be reliably delivered to Gmail accounts, and you can prevent the sending rate in Gmail from being limited, emails from being blocked, or sorted into spam.
If you send emails without following the guidelines, you will not receive the benefits of following the guidelines. In other words, there is a high possibility that emails will not be delivered.
【1】About "Authenticating Sent Emails"
If you are using "Other Email Services" or
We mention this on the following help page.
For [c] DMARC compliance, please set it on your DNS server. Please note that it is necessary to do this in conjunction with the above [a] and [b], either both or one of them.
※Please note that we cannot support the setting method on the DNS server side.
As for the ARC header setting, there is no problem.
We completed our response to the PTR record for IP addresses on January 23, 2024.
【2】About "Avoid Sending Unsolicited or Spam Emails"
As this is a matter related to the intention to send emails and the selection of email recipients, we evaluate that it is not something that PORTERS can actively or forcibly respond to. Also, there are no specific plans to add features to assist with this at this time. (However, the response to the List-Unsubscribe header mentioned later is expected to help indirectly.)
Please review and confirm your email sending operation policy as necessary.
【3】About "Making it Easy for Recipients to Unsubscribe from Email Distribution"
Effective May 30, 2024, the following two measures have been implemented.
• For emails sent from the "PORTERS bulk email sending feature" and "emails sent from PORTERS MA", we will display an "unsubscribe link" when sending to Gmail accounts.
• When unsubscribing from the above "unsubscribe link", we will send a "notification email informing of the unsubscription".
For details, please check this page.
We have prepared a document introducing a temporary response method for the period until then. Please use it as a hint for thinking about countermeasures.
* The materials are written in Japanese.
About "Email Format Settings"
Others
For more details about this matter, please check and judge the Gmail Help and respond accordingly.
- Gmail Help: Email Sender Guidelines
https://support.google.com/mail/answer/81126
※Please note that our company is also trying to interpret the meaning and interpretation of the contents of Gmail Help, and we are unable to provide support for this.